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Pastimes : THE SLIGHTLY MODERATED BOXING RING

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To: Lane3 who wrote (19279)8/14/2002 10:44:45 AM
From: Original Mad Dog  Read Replies (3) of 21057
 
I took a couple of my kids to DC the weekend before last....the weather was awful but we had a good time anyway. If you need to stay indoors, you could always watch the Anna Nicole show:

story.news.yahoo.com

Healthy Demos Counter 'Anna' Ratings Dip
Tue Aug 13,10:56 PM ET
By Melissa Grego

HOLLYWOOD (Variety) - Household cable ratings for the second episode of E!'s "The Anna Nicole Show" dropped 25% from the show's premiere the previous week, while viewership among key demographics was buoyant.

The second episode of "Anna," at 10 p.m. Sunday, earned a 3.0 rating, according to Nielsen. The Aug. 4 premiere earned a 4.1. The overall audience fell by a respectable 18% to 3.38 million.

Meanwhile, the show improved its performance among adults 18-34 week-to-week by 6%, moving up from a 3.5 to a 3.7. Among adults 18-49, the show was relatively steady, dipping a 10th of a ratings point to 2.7.

"The fascination with Anna Nicole continues to grow, especially among the extremely desirable 18-34 demo that we specifically hoped to reach with the series," said Mindy Herman, president & CEO of E! Networks.

According to E!, the dip in the ratings was primarily due to reduced viewership among the 55+ set, a demographic not considered especially desirable on Madison Ave.
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