So CNBC needs to boost ratings...
First, people watch CNBC because they want to make money. They don't watch CNBC for entertainment.
The way to increase viewers is to increase what attracts them in the first place: information to enable them to make a profit. On slow days, and let's admit that some days are slow, tutorial type content would make useful filler.
And on those days when world shaking events are unfolding, stick with the story! There's nothing more annoying than to be watching something really important, and have the broadcast suddenly switch to some fluff filler because the second hand on the clock just passed 12 and it's time to move on. What's happening is always more important than the schedule!
Along with augmenting the useful, it would help to reduce the distracting. Investing is a serious endeavour. Investing requires concentration. Jarring sound, and flashing screens may be appropriate for MTV, but for the demographic CNBC is trying to reach, it's just plain annoying. I watch with the sound turned off, and since they seem to read what's displayed on the screen anyway, I don't miss much.
As for the playfulness of the on-air personalities, let them have their bit of fun. It causes no harm.
As for the physical characteristics of the on-air personalities, Ted's tan, Maria's hair, Micell's bubbly enthusiasm, give them a break. They're human. They're doing their best. Assign them more appropriate duties and they'll do better. Put the blame where it belongs, and it belongs further up the ladder. |
