Chance, I agree with Bob's comments about how to improve the web site,
but would also like to add some professional insight. (I head up a
development department in an electronics design company).
You may or may not appreciate that from a design engineer's perspective,
the web sites of semiconductor companies are rapidly becoming the
PRIMARY source of technical information for design and design-in
decisions. This is because design engineers are a very excitable
group, and that once they're on a design roll, they want answers FAST.
The Web is becoming so pervasive in this situation simply because
of its immediacy.
Overall, all an engineer wants to do is "find relevant information fast" -
1) get quickly to relevent web sites via the standard web search and
directory services, (This is IMPORTANT, as there is a natural tendancy
to stop at the first site you find with the right products),
2) find the appropriate information at a web site quickly - i.e. have a
sensible file structure with good links,
3) get detailed technical information that is easy to understand -
i.e. have well written TECHNICAL data, no bullshit,
4) have some well reasoned arguments why this product is ideal for
their application - i.e. reasons to use this device rather than someone
elses,
I think Bob's comments cover the latter of these aspects, but I'm
worried about item 1 - i.e. how well the home page responds to
the main web search engines. The last time I did a test search
to see how well Seeq featured, it didn't do well !
Hope this helps. Seeq is a great little company that has been to hell
and back over the last few years. They seem to have made some good
strategic, technical and management decisions over the last few years,
all they need to do now is get more design-ins. This will require a
higher profile. The web site is one component of this.
I suppose you realise that you've got a captive audience of critics
for this job.......... |
