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Non-Tech : SME(svcdq) has it bottomed out yet? Or will it hit bottom?

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To: christopher who wrote ()7/18/1997 10:15:00 AM
From: christopher   of 305
 
Hey Gang...front page spread on this mornings Tennessean newspaper business section concerning the SME turn around program...it's too big to type out but the hightlights are...

* In August they are ditching the clipboard shopping system for a pull tag system.

* reducing catalog & direct mail flyers by 45% for a more broad based (tv & newspaper) advertising system

* the new emphasis will be "we are no longer a catalog showroom"

* target audience will be casual upper to moderate income, family oriented

* "halo type lights will reflect the companies "eight worlds (product lines)" and will be used to mark off the stores from overhead to make them easier to find things

* a new prototype store will change the current conveyor system to a system of overhead conveyors that the customers can see and your order will be dropped to you from a chute at the check out counter...

those are the highlights of the story....
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