AMD Unveils World's Highest-Performing Processor for Desktop PCs On Third Anniversary of AMD Athlon Processor
--Delivering performance over clockspeed, the new AMD Athlon(TM) XP processors 2600+ and
2400+ offer PC customers exceptional choices--
SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 21, 2002-- AMD (NYSE: AMD - News) today celebrates the third
anniversary of the award-winning AMD Athlon(TM) processor by announcing the world's highest-performing processor for desktop PCs, the AMD Athlon XP processor 2600+. AMD also introduced the AMD Athlon XP processor 2400+.
"The introduction of the highest-performing PC processor in the world is a victory
for application performance and a resounding defeat for the `megahertz myth,'" said
Ed Ellett, vice president of marketing for AMD's Computation Products Group. "As
the performance leader, the AMD Athlon XP processor 2600+ reigns as the superior
choice and delivers outstanding application performance for richer, high-powered
digital computing."
Since its debut three years ago, the AMD Athlon processor has achieved
widespread industry acclaim as its architectural superiority continues to deliver
award-winning performance. The processor and systems based on it have won more
than 100 awards worldwide, including PC Magazine's Reader's Choice Award,
Product of the Year 2001/2002; Microprocessor Report's Analyst's Choice Award
for Best PC Processor in 2001; and Maximum PC's CPU of the Year in 1999, 2000 and 2001.
"Microprocessor cognoscenti have long understood the folly of using megahertz as a proxy for performance," observed Nathan Brookwood, principal analyst at Insight 64. "Processors used in today's high-end servers run at approximately one gigahertz, but outperform the fastest desktop PC designs. Even within the PC processor segment, differing approaches to chip design make simple megahertz-based performance comparisons somewhat ambiguous. This problem will only get worse over time. PC buyers should rethink their purchasing criteria, and focus on how fast their applications run, rather than on the
PC processor's megahertz rating."
The AMD Athlon XP processors 2600+ and 2400+ feature QuantiSpeed(TM) architecture, which delivers performance advantages versus competitive PC processors on a broad array of real-world applications, including digital media, office productivity and 3D gaming.
Availability
AMD has begun shipping samples of the AMD Athlon XP processors 2600+ and 2400+ to major computer manufacturers worldwide with expected system availability in September.
Pricing
The AMD Athlon XP processors 2600+ and 2400+ are priced at $297 and $193, respectively, in 1,000-unit quantities. For pricing on other AMD processors, please visit: amd.com.
About the AMD Athlon(TM) XP Processor
The AMD Athlon XP processor features QuantiSpeed architecture, 384KB of on-chip, full-speed cache, and support for AMD's 3DNow!(TM) Professional instructions for enhanced multimedia capabilities. The AMD Athlon XP processor is compatible with AMD's Socket A infrastructure, and supports the advanced 266MHz front-side bus. AMD Athlon XP processors are manufactured using AMD's 0.13 micron copper process technology in Fab 30 in Dresden, Germany.
About AMD
AMD is a global supplier of integrated circuits for the personal and networked computer and communications markets with manufacturing facilities in the United States, Europe, Japan, and Asia. AMD, a Fortune 500 and Standard & Poor's 500 company, produces microprocessors, Flash memory devices, and support circuitry for communications and networking applications. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of $3.9 billion in 2001. (NYSE:
AMD - News).
AMD on the Web
For more AMD news and product information, please visit our virtual pressroom at
www.amd.com/news/virtualpress/index.html. Additional press releases are available at www.amd.com/news/news.html.
AMD, the AMD Arrow logo, AMD Athlon, 3DNow!, and combinations thereof, and QuantiSpeed are trademarks of
Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be
trademarks of their respective companies.
Contact:
AMD
Olga Flores Finneran, 512/602-9435 (PR)
olga.finneran@amd.com
or
Mike Haase, 408/749-3124 (IR)
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