wbmw, Barrett has done "OK" with manufacturing, but that is the job of a Vice President of Manufacturing, its something which requires planning, and execution, and it appears to be the only thing that Barrett can do with any amount of skill.
Barrett has done a bad job of public communications, he has not taken the opportunity to go on the airwaves after numbers are released, instead leaving it to the CFO, who has even less charm than Barrett, if that is possible.
Barrett has let AMD increase their branding image, to where an AMD Athlon and variants have a better image than a Pentium III and IV.
Barrett first ignored the sub-1000 dollar PCs and now allows the Celeron to cannibalize the higher end segments.
Barrett has done little to partner with companies which drive MIPS which would then further drive CPU sales. For example what is Intel doing with voice-recognition? Nothing as far as I can tell. What is IBM doing with it?
The last two years have been a large battle against the commoditization of the of CPU, and I can think of nothing that Intel has done to stop the slide. Hiring the Blue Man Group for ads is good, but not if you are ranking a CEO to his peers.
How many more screw-up by Barrett will the Board of Director take? “Spend out of recession” is hardly master plan for a CEO who I expect more of.
Yes yields and processes are important. And yes I think Barrett has done well enough there, but a CEO has to have more than that, and if that is all Barrett can do, then the “Peter Principle” has been proven again. |
