the original press release...
24/7 Real Media Unit Awarded New Contract for NTL's Digital TV Platform
Open AdStream Continues to Assert Early Dominance of Nascent iTV Ad Serving Industry
Tuesday August 27, 11:15 am ET
NEW YORK--(BUSINESS WIRE)--Aug. 27, 2002--Real Media Europe, a unit of 24/7 Real Media, Inc. (Nasdaq:TFSM - News), today announced that it has closed a new technology and services contract with NTL, the largest cable company in the United Kingdom.
NTL has signed a new two-year contract to use Open AdStream(TM), 24/7 Real Media's proprietary advertising solution, for ad management on NTL's high-speed, Digital TV platform, which already reaches more than one million subscribers in the United Kingdom. NTL will use Open AdStream to serve and manage multiple types of advertising inventory across its entire digital cable platform, including Interactive television, the electronic program guide, interactive games and email.
"Open AdStream provides the functionality and scalability for NTL to build advertising models that are compelling to our advertisers and relevant to our subscribers," said Michelle Phillips, Head of Commercial Development, iDTV at NTL. "The software gives us and our partners the flexibility to sell and package advertising opportunities across different iTV applications and the walled garden environment."
While most television advertising is delivered to the consumer through a uni-directional broadcast stream, NTL will use Open AdStream to dynamically deliver interactive advertisements to its subscribers via NTL's two-way broadband network. Establishing this dialogue between consumer and marketer signals a new level of accountability and ROI measurement for television-based advertising.
"Open AdStream brings significant value to platform operators seeking to unify the advertising sales and delivery processes across numerous interactive channels," said John Piccone, Director of Technology Sales for Real Media Europe. "We look forward to working with NTL on innovative digital TV advertising projects."
"This contract with NTL firmly establishes 24/7 Real Media as the early leader in iTV advertising management," said David J. Moore, Chairman and Chief Executive Officer of 24/7 Real Media. "We look forward to using our experience in Europe to promote the benefits of iTV advertising to the rapidly-growing U.S. market." |
