National Processing Company Launches Electronic Loyalty and Gift Card Program
Thursday August 29, 8:52 am ET
biz.yahoo.com
LOUISVILLE, Ky., Aug. 29 /PRNewswire-FirstCall/ -- National Processing Company (NPC®), a leading provider of merchant credit card processing and a wholly owned subsidiary of National Processing, Inc. (NYSE: NAP), announced the release of an electronic loyalty and gift card program targeted for the regional merchant segment. NPC's gift card program is designed to benefit merchants by improving customer retention, generating new revenue streams, increasing customer loyalty and building brand awareness.
NPC has teamed with Valutec Card Solutions, a premier mid-market stored- value card system provider, to provide an affordable solution that allows smaller merchants to participate in one of the fastest growing consumer payment segments in the United States today.
Electronic gift card programs are a valuable marketing tool that enables retailers to acquire new customers, encourage customer loyalty, create "ticket lift" (consumers are less price sensitive), and keep purchase return dollars in the store. The colorful cards can be designed with the retailer's logo -- instantly building on brand awareness, and be programmed with a variety of methods to be redeemed. Research shows that consumers spend more per purchase using gift cards and find them more convenient to give as gifts rather than shopping for an individual item.
"NPC is dedicated to introducing new products and services that improve our customers' bottom line and better serve their clientele," said Christopher McNulty, senior vice president and general manager of NPC Regional Sales. "This cash-generating product doubles as a miniature billboard in the customer's wallet -- continuing brand awareness long after the customer leaves the store. NPC understands the needs of small business owners, and will continue to enhance and introduce products to assist them in staying competitive in their industry."
"Technology and consumer acceptance of plastic cards have created yet another card product that retailers and consumers benefit from," said Jack Lance, president of Valutec Card Solutions. "Our system encompasses an end- to-end solution for smaller merchants that cannot afford to design and implement their own electronic gift card program. We are excited about this opportunity and working with such a respected leader in the payments industry as NPC." |
