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To: Bucky Katt who wrote (9079)9/2/2002 3:14:35 PM
From: paret  Read Replies (1) of 48461
 
Augusta National says Masters will be without commercials - rather than invite women into club
The Atlanta Journal-Constitution ^ | 8/30/02 | Glenn Sheeley

Augusta National Golf Club is putting its money where its mouth is in its fight with a women's group pressuring the club to admit a female member.

Club chairman Hootie Johnson announced Friday that because corporate sponsors of the Masters' telecast are being pressured by the National Council of Women's Organizations, the 2003 tournament will be shown without sponsors or commercials.

At least golf fans will benefit from the fight. The 2003 telecast would have contained its normal four commerical minutes per hour. With 12 1/2 hours of live programming, that's 50 minutes of commericials that will not take golf fans away from the action.

"Augusta National is NCWO's true target," Johnson said in a statement. "It is therefore unfair to put the Masters media sponsors in the position of having to deal with this pressure. Accordingly, we have told our media sponsors that we will not request their participation for the 2003 Masters."

Rather than put its sponsors in a position where boycotts or their products or services would be threatened, Johnson said the Masters will absorb the advertising fees that would have been paid by IBM, Coca-Cola and Citigroup.

Johnson said, "We are sorry, but not surprised, to see those corporations drawn into this matter, but contunue to insist that our private club should not be 'managed' by an outside group. . . There may come a day when women will be invited to join our club, but that decision must be ours. We also believe that the Masters and the club are different, and that one should not affect the other."
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