VOLTAIRE'S PORCH-MODERATED Message Board

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Strategies & Market Trends : VOLTAIRE'S PORCH-MODERATED

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To: Dealer who wrote (54866)	9/6/2002 8:48:15 AM
From: Murrey Walker	Read Replies (1) of 65232

...Winn Dixie and Kroger are giving us little plastic discount cards to use at the register when you check out... They are giving you a discount, Dealie, but its not a one way street. That information is key to what is called database marketing. Your buying patterns are valuable to those folks who put lists together. And your grocer knows that. He can make money a couple of ways: selling information to list compilers, and enhancing his own inventory costs. My store has had them for years and unless there's a big compelling reason (we don't do a week's worth of shopping at one time) I don't like to share my habits with the rest of the bubbas out there. Looks like a open to the plus side just might happen today.

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