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Politics : World Affairs Discussion

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To: Elmer Flugum who wrote (1828)9/9/2002 3:12:24 AM
From: GUSTAVE JAEGER  Read Replies (1) of 3959
 
Re: Although I have read that the gas was used a de-lousing agent and that was the extent of it.

Are you sure? I've been told it was just a sneaker brand... Oh, whatever!

Umbro 'regrets' Holocaust blunder

August 28, 2002 Posted: 1:02 PM EDT (1702 GMT)

LONDON, England --
A Jewish human rights group has criticised British sports supplier Umbro for naming a running shoe Zyklon -- a deadly gas used to murder millions of Jews during World War II.

Dr. Shimon Samuels of the Simon Wiesenthal Center wrote in a letter to Umbro on Tuesday that the company's "outrageous misuse of the Holocaust is an insult to its victims and survivors," The Associated Press reported.

Use of the name Zyklon was "an encouragement to neo-Nazis and skinheads who terrorize the football terraces and a dishonour to sport itself," Samuels said in the letter, addressed to Umbro Chief Executive Peter McGuigan.

Umbro spokesman Nick Crook in London told AP the company wished to "express our sincere regret that the Zyklon name may have upset someone." He said the name Zyklon did not appear on the trainers but had been used for marketing purposes since 1999.

"The naming of the shoe is purely coincidental and was not intended to communicate any connotations," he added. The shoe was being sold in stores and on Internet sites featuring sporting goods.

Crook said Umbro had already changed the shoe's name in Britain and would do the same internationally as soon as possible.

The Wiesenthal Center, named after the famous Nazi hunter Simon Wiesenthal, also demanded an "investigation and condemnation of those behind Umbro's marketing strategy."

Copyright 2002 CNN. All rights reserved.

cnn.com
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