U.S. magazine ad revenue growth dips in August
NEW YORK, Sept 10 (Reuters) - Hopes for a strong
advertising rebound seemed to vanish in August as U.S. magazine
revenue rose only 2.7 percent, a far cry from the strong
results the previous month which had led many to believe a
healthy recovery was on its way.
Total magazine advertising rose 2.7 percent to $1.1 billion
in August, according to the latest report by Publishers
Information Bureau (PIB) which tracks trends in U.S. consumer
magazines. In July, ad revenue rose 8.6 percent.
Advertising pages in August fell into negative territory
again, down 5.8 percent to 14,498 compared to an 0.5 percent
increase the previous month, its first advance since December
2000.
"The third quarter remains the strongest in 2002, despite
the dip in August numbers," said Ellen Oppenheim, Executive
vice president and chief marketing officer for Magazine
Publishers of America.
MPA represents more than 240 U.S.-based publishing firms
with some 1,400 titles and 80 international publishers.
The Financial, Insurance & Real Estate and Home Furnishings
& Supplies categories posted the largest increases in
advertising revenue in August, while Retail, Apparel &
Accessories and Media & Advertising were among the top
decliners.
((--Cyntia Barrera Diaz, New York newsdesk 646 223 6192,
cyntia.barrera@reuters.com))
REUTERS |
