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Non-Tech : OAKLEY- NYSE:OO

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To: Sam Nizam who wrote (829)7/19/1997 10:27:00 PM
From: Dr. Jeff   of 1383
 
Oakley is 56% owned by insiders so NO ONE, NOT EVEN NIKE CAN BUY THEM! JANNARD does not want to give up control of his company! Giles, I find it interesting that you say the market is rational only half the time. In reality, the market is never rational, it's just the market. It is simply made up of all the people that play the game, and takes on the personality of all the various psychology that is in play at any given time. Hope and desire will not move a stock. Only significant buying or selling will do that. True that Oakley will probably have a record 3rd quarter, I find it unlikely that their 4th will be better than the 3rd. I still feel that this last quarter was critical for them, and they disappointed the street. This puts a lot of pressure on the stock. Many new people bought the stock in the last few months on the belief that OO was turning things around, and while they have to a large degree, they still have a ways to go. Many of these new buyers bought in the 12 to 14 range, and expected a run to 17 or 18 by August or September. Now with the recent disappointment, OO is a less desirable stock and they are going to be wanting to pull their money out once they get even. (Brian has explained this psychology previously; it is known as "buyer's remorse"). The stock has now broken support and has a negative psychology against it as well. I hate to be such an OO bear, but those are just the facts. It would be unrealistic to expect a quick return to pre-earnings levels. If you are truly long term, then don't sweat it, but if you can't bear the torture anymore, get out and preserve your capital and start looking for a better investment, as their are thousands to choose from. But whatever decision you make, it's always your choice and you must stand by it whatever the consequences. You have no one to blame or credit for your success or failure but yourself.................. Best of luck..........
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