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Strategies & Market Trends : Value Investing

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To: Allen Furlan who wrote (15438)	9/12/2002 9:13:45 PM
From: Tony Joines	Read Replies (1) of 78748

The "tiny hamburger chain" sounds like Jollibee, of the Philippines. JFC on the Philippine Stock Exchange, JBFCF on the Pink Sheets. pinksheets.com jollibee.com.ph ''Philippine fast food chain Jollibee is another good example of how flexibly adapting a Western model to Asian tastes can reap outstanding success. Jollibee's founders copied the McDonalds format religiously, but modified the menu to take into account the local penchant for sweeter and spicier hamburgers, and offered non-burger choices such as chicken and Filipino dishes. Jollibee has beaten McDonalds at its own game, and is now the country's largest fast food chain, with sales of more than US$300 million and over 550 outlets.'' quote from crimsonventures.com

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