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Press Release Source: Microvision, Inc.
Microvision Launches Flic Laser Bar Code Scanner and Announces First Resellers
Company Showcases Novel Bar Code Scanner at Frontline Solutions & Supply Chain Week Trade Show in Chicago
Tuesday September 24, 6:01 am ET
CHICAGO--(BUSINESS WIRE)--Sept. 24, 2002-- Microvision, Inc. (Nasdaq:MVIS - News), a leader in light scanning technologies for personal displays and imaging solutions today announced that it has signed distribution agreements with two resellers of automatic identification data capture (AIDC) products.
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The agreements were signed with Abraham Technical (http://www.abetech.com) of Maple Grove, Minnesota, and Keystone Processing Group of Cherry Hill, New Jersey.
Each reseller plans to market the Flic(TM) (www.flicscanner.com) laser bar code scanner as part of their line of AIDC products. Microvision is commercially launching the Flic product at the industry's leading AIDC conference, Frontline Solutions & Supply Chain Week Exposition, September 24 - 26th in Chicago.
The palm-sized Flic scanner offers a combination of scanning performance, ease of use and low price that is unique in the industry. With an MSRP of $129, Flic also comes with free software that enables even novice users to "plug and play" so that they can enjoy the benefits of bar code technology without the programming and support requirements common to today's bar code reading products. The innovative SoftWedge(TM) "virtual wedge" software automatically enters scanned bar code data into standard Windows® applications, including a wide array of spreadsheet and database applications, in a way that is intuitive and easy to use. The company also offers a variety of accessories that support the Flic product's ability to be used in diverse operating environments.
Tom Sanko, Microvision vice president of marketing commented, "Our strategy is to capture a portion of the $1.1 billion per year hand-held bar code scanner market with the Flic laser bar code scanner's unique and compelling combination of price and performance. We believe the high level of interest showed by many distributors and resellers of AIDC products is an indication that the Flic product line represents an exciting business opportunity for our distribution partners. While our presence at Frontline Solutions & Supply Chain Week introduces the product to providers of supply chain management and other frontline applications, we believe the product will have an impact in other segments of the market, including retail. Our distribution strategy also includes private labeling the product on an OEM basis and we expect to establish one or more potentially significant OEM relationships. We are also excited about future extensions of the product including wireless connectivity solutions."
"We're looking forward to carrying the Flic laser bar code scanner to fill a growing need in the AIDC market," stated Todd Jacobs, sales manager from Abraham Technical. "The Flic scanner offers a compelling combination of great performance and ergonomics at a great price -- laser scanner performance at the price of a wand scanner. As a result, the Flic scanner can provide affordable high performance bar code scanning for small to medium sized businesses and can also enable broader use of automated data capture in larger enterprises. We expect to receive a great response to our sales efforts over the coming months."
Digital photo of Flic is available -- contact Matt Nichols or Jami Nielsen, Microvision, 425/415-6657, or via e-mail at mattn@microvision.com, jami_Nielsen@microvision.com.
About Microvision: www.microvision.com
Headquartered in Bothell, Wash., Microvision Inc. is the developer of the patented retinal scanning display technology and a world leader in micro miniature optical scanning technology for display and imaging applications. The company's technology has applications in a broad range of military, medical, industrial, professional and consumer information products.
Forward Looking Statement
Certain statements contained in this release, including plans for marketing, expectations of establishing business relationships with OEMs and other distributors, responses to sales efforts and product applications are forward-looking statements that involve a number of risks and uncertainties. Factors that could cause actual results to differ materially from those projected in our forward-looking statements include the following: market acceptance of our technologies and products; our financial and technical resources relative to those of our competitors; our ability to obtain financing; our ability to keep up with rapid technological change; government regulation of our technologies; our ability to enforce our intellectual property rights and protect our proprietary technologies; the ability to obtain additional contract awards and to develop partnership opportunities; the timing of commercial product launches; the ability to achieve key technical milestones in key products; and other risk factors identified from time to time in our SEC reports, including in our Annual Report on 10-K for the year ended December 31, 2001 and our Quarterly Reports on Form 10-Q.
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Contact:
Microvision
Matt Nichols, 425/415-6657 (media)
or
Brian Heagler, 425/415-6794 (investors) |
