AMD cuts prices to make room for mobile chips
SUNNYVALE, Calif., Sept 24 (Reuters) - Advanced Micro Devices Inc. <AMD.N> on Tuesday cut prices on its microprocessors for laptop computers to make room for new, faster chips, as it seeks to build on its recently won momentum in that market.
AMD, which is Intel Corp.'s <INTC.O> principal rival in the design and manufacture of microprocessors, said that it had cut prices on its Athlon chips for laptops by as much as 35 percent.
AMD, based in Sunnyvale, California, now charges $196 each in lots of 1,000 for its Athlon XP 1800+, down 35 percent from its previous price of $301, the company said on its Web site. A 1700+ Athlon laptop processor declined 18 percent to $169 from $205.
Earlier, AMD introduced its Athlon XP processors 2000+ and 1900+. They cost $345 and $239, respectively, each, in 1,000-unit quantities.
AMD said that both Hewlett-Packard Co. <HPQ.N> and Fujitsu Siemens Computers are offering laptop computers using the Athlon chips immediately.
AMD, which typically cuts prices on older chips as it introduces new ones, now charges $169 for its mobile 1600+, down from $180, and $150 for its 1500+, down from $169. Other prices were not changed, according to AMD's Web site.
AMD has aggressively targeted the U.S. retail laptop market in the past year and has been seeking to build on its success there. AMD last week cited research from Gartner Dataquest showing that AMD's share of the laptop processor market doubled in the second quarter, to 12 percent.
09/24/02 20:01 ET
Copyright 2002 Reuters Limited. |
