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Biotech / Medical : Illumina (ILMN) Optics for Genomics
ILMN 120.74-1.4%3:34 PM EST

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To: mopgcw who wrote (37)10/4/2002 12:11:36 AM
From: mopgcw  Read Replies (1) of 276
 
Illumina Appoints Susan Eddins to Head Worldwide Marketing

Businesswire, Tuesday, October 01, 2002 at 17:34


SAN DIEGO, Oct 1, 2002 (BUSINESS WIRE) -- Illumina, Inc. (Nasdaq: ILMN) announced today the appointment of Susan Eddins as Head of Worldwide Marketing. In this new position, Ms. Eddins will be responsible for marketing and product management of the company's high-throughput BeadArray(TM) and Oligator(TM) technology platforms, products and services.

Ms. Eddins was previously Director of Genomic Assays at Applied Biosystems, where she was responsible for the commercialization strategies for genotyping and gene expression assays as well as custom oligonucleotide synthesis. She joined Applied Biosystems in 1994 as a Product Specialist in the electrophoresis marketing group. Ms. Eddins was responsible for the product management and strategic marketing of the ABI PRISM 3700 DNA Analyzer. The capillary electrophoresis system was used by both the public and private efforts involved in the Human Genome Sequencing project. Before joining Applied Biosystems Ms. Eddins was involved in product management and strategic planning in the electronic design automation (EDA) industry.

Jay Flatley, Illumina President and CEO, commented,"Susan brings a vast wealth of experience in the markets and technologies directly related to Illumina's business. We welcome Susan to our management team and we look forward to her contributions in building the marketing strategy of our business."Illumina (Nasdaq: ILMN; www.illumina.com) is developing next-generation tools that permit large-scale analysis of genetic variation and function. The Company's proprietary BeadArray(TM) technology can provide the throughput, cost effectiveness and flexibility necessary to enable researchers in the life sciences and pharmaceutical industries to perform the billions of tests necessary to extract medically valuable information from advances in genomics and proteomics. This information will help pave the way to personalized medicine.
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