Butterflies Swarm Streets of New York( this will just make you want to go long MSFT , hehe, but anything to kick AOL's butt )
MSN 8 Ambassadors Stage Colorful Offensive in Advance Of
New Software Release
NEW YORK, Oct. 15 /PRNewswire/ -- MSN will deploy its signature B-FLY
Bladers throughout New York City today as part of its countdown to the Oct. 24
release of MSN(R) 8, the latest version of Microsoft Corp.'s Internet
software.
MSN frequently uses the B-FLY Bladers as its frontline brand ambassadors.
The skating brigade will canvass the city today to encourage people on the
street to preview the new MSN by visiting preview.msn.com. First
among the Bladers' many stops in Manhattan will be Lincoln Center, where MSN
rival America Online Inc. is holding a coming-out party for the latest version
of its software.
"We're eager for the public to compare our service with the others out
there," said Bob Visse, director of marketing for MSN. "Our new version has
some incredibly powerful tools that make it much more useful than the
competition, and the B-FLY Bladers are great at getting that message out to
people where they live and work."
Chief new features of MSN 8 are enhanced spam filters, better browsing and
powerful parental controls that are regarded as among the best in the
business.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in
software, services and Internet technologies for personal and business
computing. The company offers a wide range of products and services designed
to empower people through great software -- any time, any place and on any
device.
Microsoft and MSN are either registered trademarks or trademarks of
Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
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SOURCE MSN
-0- 10/15/2002
/NOTE TO EDITORS: If you are interested in viewing additional information
on Microsoft, please visit the Microsoft(R) Web page at
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pages. Web links, telephone numbers and titles were correct at time of
publication, but may since have changed. For additional assistance,
journalists and analysts may contact Microsoft's Rapid Response Team or other
appropriate contacts listed at
microsoft.com
/CONTACT: Denise Tate, +1-212-243-2000, ext. 12, or +1-917-334-7958, or
Jilliann Teets, +1-212-243-2000, ext. 30, or +1-917-992-6959, both of Maloney
& Fox; or Rapid Response Team of Waggener Edstrom, rrt@wagged.com/
/Web site: microsoft.com
microsoft.com
(MSFT)
CO: MSN; Microsoft Corp.
ST: New York
IN: CPR ITE MLM STW |
