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Technology Stocks : Siebel Systems (SEBL) - strong buy?
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To: ynot who wrote (6474)10/22/2002 11:04:06 AM
From: mtnlady  Read Replies (2) of 6974
 
CRM is really the merging together of the sales force automation side of the house with customer service (field, repair and front/help desk) portion. Thus bringing together all the 'customer - forward facing' elements together. Both the sales/marketing aspect of CRM (and all that it implies) and the customer service aspect (ditto) are stand alone applications in their own right. And were for years and years before SEBL came along. So no, they are not just a 'buzz word' that popped up overnight. Nor are they unnecessary to a company. Try and track a repair product through a HP or Cisco repair facility without it :). What DID pop-up over night was a new way of packaging them all together with a catchy new label.
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