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Non-Tech : E4L, Inc. (NYSE: ETV)
ETV 14.22+1.0%Nov 25 4:00 PM EST

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To: John Arnopp who wrote (172)7/23/1997 11:59:00 AM
From: Todd D. Wiener   of 1080
 
National Media and Quantum Asia Begin Programming in Thailand

PHILADELPHIA, July 23 /PRNewswire/ -- National Media Corporation
(NYSE: NM) today announced that through its Quantum Asia subsidiary, a joint
venture with Mitsui & Co., the Company has begun infomercial programming on
BBTV (Channel 7), the largest terrestrial broadcaster in Thailand, reaching
approximately 13 million television households.
Chris Stafford-Bush, regional General Manager for Quantum Asia and
National Media, said, "This represents the first infomercial programming on
terrestrial television in Thailand and we are very grateful to BBTV and
Mitsiam (Mitsui Thailand) for their interest and support."
Quantum Asia, National Media Corporation's exclusive Asian media agent,
has been operating formally for more than one year and was created after the
extremely successful partnership between National Media Corporation and Mitsui
& Co. in Japan.
National Media Corporation is the world's largest publicly held
infomercial company, with programming available to an audience of more than
370 million global households in more than 70 countries.
To request previous press releases on National Media Corporation please
contact PR Newswire at 800-758-5804, Ext. 604644.

SOURCE National Media Corporation
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