NewKidCo Announces Exclusive North and Latin American Distribution Agreement With Jack of All Games
Wednesday November 6, 2:12 pm ET
NEW YORK--(BUSINESS WIRE)--Nov. 6, 2002--NewKidCo International Inc. (OTCBB:NKCIF - News; TSE:NKC - News) announced today a distribution agreement with Jack of All Games, Inc., a wholly-owned subsidiary of Take- Two Interactive Software, Inc. for the territories of North and Latin America. Under this agreement all of NewKidCo's video game product line will be distributed exclusively by Jack of All Games.
"We are excited about the excellent opportunity this provides us. Entering into this agreement Jack of All Games provides NewKidCo an opportunity to achieve a greater share of the market in children's video games. This should improve our ability to distribute more effectively into the retail channels," says Arthur Levine, President of NewKidCo. "We also believe that this arrangement further enhances our value as a partner to licensors of highly recognizable children's properties."
As the first step in this agreement, NewKidCo today announced that its first PlayStation® 2 product, Tom & Jerry War of the Whiskers, would be shipping to retailers by approximately November 15th. This release will be followed closely by Dora the Explorer Pirates Pig Treasure, for Game Boy® Advance and Tom and Jerry's Infurnal Escape, for Game Boy Advance.
"We will see major benefits from this arrangement as our company moves into 2003 and establishes a broader product line and more consistent flow of titles into the marketplace," added Levine.
NewKidCo International Inc. (OTCBB:NKCIF - News; TSE:NKC - News) publishes children's video games based on popular licensed characters and brands, such as E.T. The Extra-Terrestrial(TM), Tom and Jerry(TM), Little League Baseball®, Dr. Seuss, Dragon Tales(TM), Winnie the Pooh and Sesame Street®, for interactive entertainment gaming systems from Nintendo, Sony Computer Entertainment of America and Microsoft. The company publishes and distributes its product directly in North America, in Europe through its distribution partner, Ubi Soft Entertainment SA, and in Japan through Success Corp. NewKidCo titles have garnered critical acclaim and distinguished honors, including the PlayStation Choice and Nintendo Power Awards. Most recently, six NewKidCo games received the esteemed "approval" rating from the Parents' Choice Association.
Forward-looking statements in the release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that all forward-looking statements involve risk and uncertainties, including without limitation risks related to the Company's ability to raise additional financing, risks of intellectual property rights and litigation, risks in technology development and commercialization, risks in product development and market acceptance of and demand for the Company's products, risks of downturns in economic conditions generally, risks associated with competition and competitive pricing pressures, risks associated with foreign sales, risks associated with the sell-through of products in the sales channels, risks associated with customer concentration and other risks detailed in the Company's filings with the Securities and Exchange Commission.
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Contact:
NewKidCo International, Inc.
Arthur Levine/Barry Fried, 212-581-1555
(Investor Relations)
Fax: 212-265-1620
Arthur@newkidco.com
or
Bender/Helper Impact (NewKidCo Public Relations)
Brenda Ciccone, 310-477-4647 x264
Fax: 310-478-7914
brenda_ciccone@bhimpact.com
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Source: NewKidCo International, Inc. |
