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Strategies & Market Trends : VOLTAIRE'S PORCH-MODERATED

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To: RR who wrote (56055)11/6/2002 11:33:32 PM
From: Dealer  Read Replies (1) of 65232
 
That's funnie! You wrote a clear picture.

About Chico's:

I use to wear Chico clothes. About 15 years ago.....they started in South Fla. I bought all mine at a discount story in Sawgrass Mills, Ft. Lauderdale. Remember seeing the original store in Long Boat Key, I think.

I wore Chico for about 2 years, (1985, before it went public) Chico's was all I wore........then got away from it.....it was all cotton then....I see they are bringing in other fabrics, which they needed to do. Looks like they are growing...the original stores in South Fla. were small in Sq. Footage with no more than 2 employees at a time. Looks like the stores are larger now. They are doing some heavy advertising......Chico's seems to have come a long way baby.

My favorite clothes now are "Misook". Not Public yet..........if ever...it would be a great investment. It is upscale from Chico's but has the same idea.....both aim to baby boomers, both designers cloths will almost never go out of style, both have mix and match tops and bottoms. With both you can buy sets with mix and match, pants, skirts tops, jackets, shorts. Both hide a lot of physical shortcomings...... Misook is all washable as most of Chico's are the same.

Chico's also has the passport club/card making you feel like you are special customer.

This ain't no boys joint.......Sorry! :-)

FWIW,
dealie
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