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Politics : Formerly About Advanced Micro Devices

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To: Jim McMannis who wrote (154553)	11/7/2002 1:23:10 PM
From: Tenchusatsu	Read Replies (1) of 1579123

Jim, a good description of "divide-n-conquer," excerpted from a USA Today editorial: usatoday.com For too long, the parties and allied interest groups have given their media consultants the green light and unlimited amounts of money to finance an insidious political calculus that works like this: The consultants divide their party's policy agenda into narrow issues, target the voters for whom those issues resonate most strongly and then use negative ads to repeatedly demagogue the opposition on those issues. This achieves their goal: They solidify support among the narrow segment of voters being targeted. They know full well that they will also alienate independents so much that some will skip the trip to the polling booth, which could work in their favor. After the election, the consultants crawl back under a rock, dragging their bags of campaign cash behind them. I knew about the tactic, but I never thought of it in this light. Kind of reminds me of "two drink minimum" marketing departments, who get paid the big bucks to come up with fancy market segmentation schemes. Tenchusatsu

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