SAMSys Technologies and LG&P In-Store Agency Sign VAR Agreement to Offer SmartShelf Solutions
TORONTO, Nov. 15 /CNW/ - SAMSys Technologies Inc. (SMY:TSX-VEN)
("SAMSys"), a world leading provider of radio frequency identification (RFID)
hardware solutions, today announced it has signed a value-added reseller (VAR)
agreement with LG&P In-Store (LG&P), an industry leader in the development and
execution of in-store marketing programs. Under this agreement, SAMSys will
provide their SmartShelf solutions to LG&P, which provide retailers and
manufacturers with real-time information about consumer actions, shelf
inventory, and product merchandising.
"SAMSys is pleased to partner with an established in-store agency that
continually develops and executes successful programs for their clients," says
Cliff Horwitz, Chairman and Chief Executive Officer of SAMSys. "This VAR
agreement reinforces our aggressive strategy to pursue partnership
opportunities in a number of industry sectors. Our SmartShelf solution allows
us to enter the retail market with an established leader of in-store
programs."
"SAMSys' SmartShelf will provide our retail and manufacturer clients with
the ability to gather new data and affect important operational issues while
gaining consumer shopping insights," says David Lloyd, Co-Founder of LG&P.
"While being ROI focused, SAMSys has clearly demonstrated their expertise with
SmartShelf solutions, having developed, customized and produced them
successfully on other projects." |
