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Strategies & Market Trends : Gorilla and King Portfolio Candidates

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To: gdichaz who wrote (53093)	11/20/2002 7:54:36 PM
From: Jim Mullens	Read Replies (1) of 54805

Chaz2, Paul, Mike – One Chip Chaz2 wrote- “Qualcomm will have WiFi in its one chip -- repeat one chip.” With the continued advancement in technology, I can also envision everything included on one chip someday. The question then becomes market segmentation, different functions and features to support the low, med, and high-end markets. It would certainly offer manufacturing/ distribution economies if only one chip were involved. Is it possible to put everything on one chip, and with Qualcomm controlled software disable certain of the bells and whistles for certain markets so that the chip could be priced according to which specific functions are enabled? Jim

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