They are eye catching, which is good. That's the first step. I wouldn't say they are information rich, and that's bad. OTOH, it's a fantastic brand effort.
I really give them kudos on their online efforts. Lots of rich media, lots of pizzazz. I think they are reaching a much better, and more intense, audience online and doing it in a meaningful way.
As for the NYTimes ads, they caught my interest, not because I was looking for them, either. Once I saw them, I read them. Kind've bland, but really got a good branding story out.
Overall, I'd say it's a mixed bag. 6/7 out of 10.
They should go more heavily into online and TV. It's where Dell is killing them, and it's where the $$$ is being spent nowadays in the consumer realm (and, increasingly, the business realm). Print is a waste, as far as I'm concerned. |
