re: "Wireless Horizon"
... by Dan Steinbock
It FINALLY arrived from Amazon.
I did a quick complete read of the Intro and the Epilogue and read these chapters:
- Motorola: The Crumbling of the Multinational
- Qualcomm: Redefining the Rules
Based on what I've read so far I would highly recommend this book to anyone interested in mobile wireless and business strategy.
Maybe I should qualify that. My friend Jim would like to see a comparison of cdma2000 to 3GSM WCDMA. Steinbock doesn't get into that.
here's the T of C:
>> Part One: Global Leverage: Drivers of Mobile Business
1. Chasing the Global Frontier
2. Globalization of Standards
3. From National to Worldwide Markets
Part Two: The Geography: Eclipse of Monopolies, Rise of Worldwide Clusters
4.The Pre-Cellular Era: From Marconi to U.S. Leadership
5.The 1G Era: U.S. Erosion
6.The 2G Era: Nordic Pioneers
7.The 3G Era: Japan and Globalization
8.The Future: The China Card
Part Three: The Business: Toward Competition and Globalization
_9. Globalization of Organizational Capabilities
10. Motorola: The Crumbling of the Multinational
11. Ericsson: The Switching Giant
12. Nokia's Global Focus
13. Qualcomm: Redefining the Rules
14. Enablers
15. Mobile Services
Part Four: Mobility and Future
16. Globalization of Innovation
17. Mobile Valuations <<
Here are Book Details
Wireless Horizon
Dan Steinbock
Amazon Price: $23.07
Hardcover: 400 pages
Publisher: AMACOM; ISBN: 0814407145; 1st edition (July 15, 2002)
Dan Steinbock is the author of "The Nokia Revolution" and an affiliate researcher at the Columbia Business School.
Here is an excerpt from an Editorial Review:
Wireless Horizon is the first book to chronicle the strategy and competition for leadership in the evolving wireless economy. Featuring an in-depth look at the key drivers of the mobile internet, the author presents the histories, strategies, and technologies of industry giants like Ericsson, Nokia, Motorola, AT&T Wireless, Verizon, NTT DoCoMo, China Telecom, and others. With a look into the future of wireless applications, mobile content, and m- commerce, this book offers not only a clear assessment of the communications industry but also excellent lessons in strategic thinking, financial approach, public policy, and business planning.
- Eric - |
