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Biotech / Medical : Biotech Valuation
CRSP 55.48+1.3%9:41 AM EST
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To: Jacob Snyder who wrote (7397)12/4/2002 10:44:45 AM
From: Sam Citron  Read Replies (1) of 52153
 
When Doctors Go to Class, Industry Often Foots the Bill
WSJ, page 1
snip>>>
Drug-company interest in CME has been building for years, but it has intensified since the industry adopted a voluntary code of sales conduct in July that emphasizes educating, rather than entertaining, physicians. The code bars currying doctors' favor with resort junkets, tickets to sports events or free tanks of gas -- all gambits used in the past. In response, manufacturers are stepping up their involvement in continuing education.
online.wsj.com
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