| Deflation is Back In U.S. Business Sector 
 Federal Reserve must act decisively or risk following in Bank of Japan's
 footsteps
 
 TORONTO, Dec. 4 /PRNewswire-FirstCall/ - Deflation is back and the U.S.
 Federal Reserve would be wise to pay it special attention or risk following in
 the Bank of Japan's footsteps, says CIBC World Markets in its monthly
 indicators report.
 "While the Fed is refusing to publicly recognize it and most economists
 are still skeptical of its existence, "Big D" is back, and this time deflation
 is no longer solely in the domain of asset prices," said Jeff Rubin, Chief
 Economist and Managing Director of CIBC World Markets. "For the first time in
 nearly 50 years, private sector prices are falling in the U.S. economy."
 While there is still a faint heartbeat of inflation in more closely
 watched price barometers - the GDP deflator, which is the broadest measure of
 prices in the economy, is still running slightly above zero and consumer price
 inflation is running at 2% -- after stripping out government, housing and U.S.
 business, prices are already heading lower.
 Rubin says some of the warning signals evident today are the same that
 the Bank of Japan faced in 1995. At the time, the Bank of Japan was confident
 that extraordinary easings of rates would quickly rekindle demand, much the
 same as today's markets seem supremely confident in the resuscitating power of
 a 1.25% federal funds rate.
 "The Bank of Japan waited far too long to aggressively respond to
 deflation and didn't bring down interest rates to zero until consumer price
 inflation had already become negative," says Rubin. "By that time it was
 already too late and Japan has been struggling with a liquidity trap ever
 since." The GDP deflator in Japan has been negative in six of the past seven
 years and consumer price inflation has been negative for the last four years.
 "The lesson for the Fed from Japan is to ignore the reassuring consensus
 of economists and act pre-emptively," says Rubin. "For monetary stimulus to
 work, interest rates must get to zero before inflation does."
 A complete copy of the monthly indicators is attached.
 
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 CIBC World Markets is a full service corporate and investment bank
 throughout North America, with operations in Asia, Europe and Australia, and
 serving more than 8,000 corporate, government and institutional clients.
 CIBC World Markets' parent company is CIBC, one of North America's first
 and largest financial institutions with offices in 18 countries, including the
 world's major financial centers. A publicly traded financial services company,
 CIBC has assets of US$180.9 billion and a market capitalization of almost
 US$11.2 billion.
 
 SOURCE CIBC World Markets
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