Novell (NOVL) dirt cheap, good buy? Message Board

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Technology Stocks : Novell (NOVL) dirt cheap, good buy?

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To: Jack L. Dlugach who wrote (14889)	7/25/1997 12:29:00 AM
From: lirax	of 42771

Hey, Novell don't have any marketing going on. I read all the computer trade rags and they're starting to disappear. Each month the news are about Novell success stories are less and less. NO ads!!! What are they doing??? Are they trying to have us forget them -- maybe to start a fresh look or marketing plan -- remember the good old days when companies sold directly to the customers. Novell hasn't done that for years. All the sales are via relationships with area firms that provide training and software. This isolates Novell from the heart beat of their software users. No one (from Novell or business partners) is knocking on my door to look at their software products. They're like ghosts. You have to market yourself, create a story and keep repeating it, show success stories, convince the clients you can make their life easier, tell them the Jones are buying it, you can't live without it, it'll save you money and time, it'll save your company, say anything just get out there, at least they'll remember you... NOVELL GET SOME MARKETING OUT HERE!!!!!!!!!!!

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