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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting

QCOM 171.54

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Nov 10 3:59 PM EST

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To: foundation who wrote (30287)	12/22/2002 6:07:40 PM
From: foundation	Read Replies (1) of 196584

3 hits the streets of London December 22, 2002 Women in long white coats with silver TVs on a lead! Hutchison 3G UK began the first phase of its marketing campaign to build consumer awareness of its forthcoming third-generation mobile multimedia and communications services to be delivered under the 3 brand. As the UK's first commercial 3G service, 3 will deliver live video calls, digital mapping and advanced satellite location- based services, exclusive video clips of Premiership football highlights, music, games, news and finance. A major ambient media campaign is now underway, with a range of activities designed to reach 3's initial target audiences. As a part of that campaign, today three teams of women in stylish long white coats with silver TVs on leads are walking among Christmas shoppers in London to bring to life the concept of mobile video clips and live video calls. Strategy and marketing director at 3, Lisa Gernon, said: "The aim of this initial phase of our marketing campaign is to begin to familiarise our potential customers with the 3 brand and communicate in a very thought-provoking and innovative way what 3 has to offer." Hutchison 3G UK recently unveiled details of its forthcoming products and services to be marketed under the 3 brand, including details of special discounts and an outline of pricing options that will be made available to the first 20,000 'Founder' customers to sign up with 3. ========== How do you keep the media eye if you have no handsets and no service? LOL! Perhaps JPhone can put Gent on a lead!

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