TED, do you think Hank will just LOL when he reads IBM's estimates of global market size?
Remember, knoa and FSTW said there were 13-16 million $25 million plus sales companies in the country (or world, depending on whether you read it before or after they changed their claim). That would mean, based on economy-wide averages of revenue per employee, something like 145 employees or more on average to qualify at $25 million.
Let's assume further that there are many 100 employee emerging growth firms that are candidates for serious CRM.
So, what does IBM say about the GLOBAL size of this market?
About 430k firms TOTAL, that's what. To be precise, they say there are about 400k firms worldwide with between 100 and 999 employees and another 30k with 1000 or more.
430k. LOL.
And just so we are clear, here's how MSFT defines the mid-market:
Microsoft defines core midmarket companies those with 50 to 250 PCs, 100 to 500 employees and $100,000 to $500,000 IT budgets, and defines lower midmarket companies as having 25 to 49 PCs for 50 to 99 employees and IT budgets of less than $50,000.
So, unless one thinks firms with IT budgets of under $50k are serious prospects for FSTW, it looks like the 100+ employee cut-off is reasonable.
430k. LOL.
crn.com
Now, what was my number? Oh, I remember:
I think the are probably no more than about a million prospects globally. More likely not even a half million.
Message 18297227
Good guess, huh? >VBG< LOL
Bob ;-)
PS: "Why does it matter?", one might ask. Well, even though the numbers are not even remotely as large as FSTW claims, it's not the numbers, it's the fact that they made the claim to begin with. Then modified it when caught in an obvious lie. What else is an inflated claim, an exaggeration, obfuscation, or hype? |
