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Technology Stocks : Amazon.com, Inc. (AMZN)

AMZN 233.23

+1.8%

12:59 PM EST

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To: Lizzie Tudor who wrote (151078)	12/28/2002 5:24:54 PM
From: Alomex	Read Replies (1) of 164684

is not exactly presents but instead just people going out in the cold weather to spend because its "the thing to do"? Sure, and it is equally cold before and after thanksgiving, so what difference does it make? The media likes to make a big deal out of Thanksgiving weekend, but in reality there's not much to make out of it. Just to give you an example, 46% of Americans make all their holiday purchases in the last ten days before Christmas. Let me quote another study: There is no evidence from the chart that having fewer days between Thanksgiving and Christmas results in poorer year-over-year sales results for November and December. In fact, in five of the past 10 years a longer Thanksgiving-Christmas period was associated with a weaker sales increase. The last time we had a 26-day season — 1996 — sales rose by a respectable 4.6 percent for the combined November-December period (exactly double the 2.3 percent increase for 2001, when there were 32 days between Thanksgiving and Christmas). icsc.org

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