Marker International MRKR Ski Bindings,clothing,snowboards Message Board

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Non-Tech : Marker International MRKR Ski Bindings,clothing,snowboards

MRKR 0.865

-1.7%

Nov 7 9:30 AM EST

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To: William G. Maderis who wrote (108)	7/25/1997 4:10:00 PM
From: S. Bashakis	of 360

There have been virtually no barriers to entry in this market. Nike's distribution channels, joint advertising, and capitalization will change that dramatically. Nike often studies then enters product areas, sunglasses, outdoor gear themselves instead of buying players. JV with MRKR is after deciding not to go it alone. Being able to run your factory with a guarantee of x thousand boards to be bought by Nike lowers your overall production costs. How this translates into sales increases we will see. It will lead to significant consolidation and thinning out of competition. In 1998 we will not have 200 snowboard manufacturers. As far as Nike gobbling up MRKR and MRKR shareholders being left with nothing and a binding coming on the market that will slaughter all other bindings - I am unclear as to reasoning on the former and your data on the latter.

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