Banias called Centrino
Intel Announces Centrino Mobile Technology Brand Name
Wednesday January 8, 6:00 am ET
Business Editors
2003 International CES
NOTE TO MEDIA: Multimedia assets available
A photo is available at URL:
businesswire.com
Source: Intel Corporation
· View multimedia news release
SANTA CLARA, Calif.--(BUSINESS WIRE)--Jan. 8, 2003--Intel Corporation said today Centrino(TM) mobile technology is the new brand name for its upcoming wireless mobile computing technology. The new brand signifies Intel's best technology for notebook computers, based on a new mobile processor microarchitecture and wireless capability as well as features designed to enable extended battery life, thinner and lighter form factors, and outstanding mobile performance.
The technologies represented by the Centrino brand will include a microprocessor (formerly code-named "Banias"), related chipsets and 802.11 (Wi-Fi) wireless networking capability. These components are designed, optimized and validated by Intel to maximize the wireless mobile computing experience. The Centrino brand marks the first time Intel has branded a combination of technologies under one name.
Centrino mobile technology is planned for introduction in the first half of this year.
"The Centrino brand signifies a new generation of mobile PCs that will change where and how people compute," said Pam Pollace, Intel vice president and director, Corporate Marketing Group. "Whether at work, at home, at an airport or a cafe, Centrino mobile technology will bring the freedom and flexibility of being unwired."
The new Centrino mobile technology brand name will be represented by a new logo carrying the famous Intel Inside® mark. The logo, featuring a striking magenta color and a completely new shape, suggests flight, mobility, and forward movement.
Intel, the world's largest chipmaker, is also a leading manufacturer of computer, networking and communications products. Additional information about Intel is available at www.intel.com/pressroom.
Important Information: Wireless connectivity requires additional software, services or external hardware that may need to be purchased separately. Availability of public wireless access points is limited. System performance, battery life and functionality will vary depending on your specific hardware and software.
Note to Editors: Artwork for new logo is available on BusinessWire's PhotoWire* and Intel's Website at www.intel.com/pressroom. Centrino(TM) mobile technology-based PCs will be on display at the 2003 International Consumer Electronics Show Jan. 9-12 in Las Vegas.
Other names and brands may be claimed as the property of others. Intel, Intel Inside and Centrino are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
Note: A photo is available at URL |
