| The New Yorker does not strive for a mass market, but competes for educated, affluent readers. Its ads reflect this, aimed as they are to an upscale market. Similarly, The New York Times is content to be the newspaper of the metropolitan elite, primarily, and is not competing with the News, and only marginally with the Post or Newsday. It has had a stable circulation of about three quarters of a million within the metro area for years, and most of those subscribers are liberal. The Washington Post became the sole daily in the Washington metro area, with the demise of the old Washington Star around 1970. After that, the editorial page became more liberal, and reporting became markedly more bias. After the rise of the Washington Times, its reporting and editorial page became more centrist. "Making a profit" and having a bias are not incompatible. It depends on what market you are aiming at, as well as the conditions under which you are operating....... |
