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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 164.53-0.4%Jan 14 3:59 PM EST

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To: Jon Koplik who wrote (31402)1/22/2003 1:15:34 AM
From: Maurice Winn  Read Replies (1) of 197214
 
*** Corn Brains *** SI search for first reference = Ramsey says: Message 18137533

Unicom and India are both making Sprint PCS look like Corn Brains, though Sprint is positively intellectual compared with the Globalstar marketing disaster. It remains to be seen what the intellectual level of NewGlobalstar will be.

Unicom has been 'giving away' CDMA phones cheap all year and now has 7 million subscribers.

India sells for what the market will bear:
Message 18377165

They both understand that they have capacity advantage and need to get market share up fast and make money when their systems are busy. Bad luck for the high-priced competition which lacks capacity. Great for consumers who get lots of really cheap minutes to gobble till they are full.

When figuring out how the heck to sell our Kiwi cdma2000 CityPhone service, we pretty much concluded that giving away a LOT of phones in key areas, with "all you can eat" monthly charges, would get a critical mass of users, who would stimulate others to buy as part of the local calling network effect, which doesn't require other telecom ripoff interconnection and allows LOTS of talking at low prices. That would save billing and other dramas too. No billing, just prepay. No bad debts.

It seems that India and China are soon going to be the big CDMA markets since they have figured out how to get people buying. I suppose there isn't any worry about cannibalizing existing markets in India and China, so they can easily see the way to get a lot of business in a short time. "Stack it high and sell it cheap" is great for mass markets but anathema to old-style telecom monopolists. Selling into the top of the Bell Curve is the place to really make the big bucks.

Within a standard deviation of the top of the curve, there are a LOT of people with most of the spending power for such services. Rich people won't spend a lot more because they still only want 1000 minutes a month. Neither will they pay any Corn Brain price that some marketing genius can think up [as Globalstar thought they might]. They didn't get well off by blowing all their money.

Mqurice
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