Cut and pasted for your info.........
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Chief,
I have been an investor in Marvel for over almost 2 years now. According to
a recent (1/14/2003) Bleichroeder analysis report, Marvel received about 15
Million in licensing fees based on Online & Interactive software in 2002. In
2003, they are expected to receive 18.6 Million. The general structure for a
Marvel license is an upfront fee and a % of the gross sales of the video game
(this percentage is generally small -- under 5%). Activision took in huge
revenues with the Spider-Man game (well over 100 Million), and Marvel's take
was relatively meager at a couple million. I can't give you exact figures
because Marvel does not release the details of their individual licensing
deals.
Marvel's licensing division has been working not-stop recently, and many of
their major characters have games set to release when the feature films are
released. The films are generally spaced throughout the year with Daredevil
coming out in Feb, X2 in May, Hulk in June, Punisher spring 2004, Spider-
Man 2 May 2004, and Fantastic Four summer 2004 (possibly).
Whether or not this is oversaturation, I can not tell -- the sales will tell
the real
story. Although I am positive Marvel is one of the best stocks to own.
Goodeye
--- In videogamestocksgroup@yahoogroups.com, chief peeinpool <
chiefpeeinpool@y...> wrote:
>
> With the addition of the Dreamworks deal, it looks like more videogames are
going to be based on movies. With the Hulk, Daredevil, Xmen, Iron Man,
Fantastic Four etc all hitting the market in 2003-2004 I was wondering if
anyone has an update on this item below. I can across this when trying to
figure out some cost basis. In terms of the Marvel license, does Marvel just
lend out the intellictual property between ATVI and THQI among others for
games? Seems like theres a chance the vg market might get oversaturated
with comic book heroes by the time 2004 is here. Thnks
>
> THQ Partners with Marvel; The Punisher in 2003
> 2002-04-08 | posted by Chairman Steve
>
> Captain America, The Punisher, and Nick Fury Teaming Up On The Call
>
> THQ and Marvel Enterprises today announced a worldwide agreement
naming THQ exclusive interactive game licensee of some of Marvel's hottest
comic and entertainment properties including Captain America, The Punisher,
and Nick Fury. The all-inclusive relationship grants THQ rights to all classic,
TV and film versions of each of the properties for every viable game system
including those manufactured by Sony, Nintendo and Microsoft, as well as PC
through 2007.
>
> The two companies also announced they will collaborate on the upcoming
comic series, The Call. Based on the adventures of real-life heroes in New
York City, The Call may feature many of the most popular characters in the
Marvel Universe such as Spider-Man and the X-Men. The Call is scheduled to
make its comic debut in fall of 2003 followed by an interactive debut in spring
of 2004.
>
> "Working with Marvel not only on rich properties like The Punisher but in
jointly creating a brand-new property like The Call is a huge win for THQ as
we continue to execute on our strategy of bringing the best gaming content to
market," stated Germaine Gioia, vice president, licensing, THQ. "THQ looks
forward to tapping into the essence of these characters from their comic book
roots and creating true digital experiences that reflect Marvel's future plans
for
the franchises."
>
> "Marvel is looking forward to a true partnership," said Bill Jemas, President
and COO, Marvel Enterprises, Inc. "THQ's top developers will work closely
with Marvel's best creators to produce the most exciting games on the market.
We are especially excited about jointly developing The Call - an all-new
property about real-world heroism."
>
> Jemas added, "The interactive category has become a cornerstone of
property development, and we feel very fortunate to be working with a
company that knows how to build a property and bring it to the mass
audience."
>
> "This deal has come together during an especially exciting time for these
Marvel brands," stated Russ Brown, Executive Vice President, Marvel
Enterprises, Inc. "Rolling Stone just declared Nick Fury the `certified cool'
comic book of 2001, The Punisher has been outselling Batman ever since its
2000 re-launch and, based on initial orders from comic shops, Captain
America will be the top selling comic in America this May - right in the middle
of the Spider-Man movie hype."
>
> The first game under the new agreement is The Punisher (working title)
scheduled for release holiday 2003. SOURCE: THQ
>
>
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SK |
