MEIN KAMPF: The State of the Union Guidebook
"The receptivity of the great masses is very limited, their intelligence small, but their power of forgetting is enormous. In consequence of these facts, all effective propaganda must be limited to a very few points and must harp on these in slogans until the last member of the public understands..." -- Adolf Hitler, Mein Kampf, pp. 180-181.
"In political matters feeling often decides more correctly than reason." -- Adolf Hitler, Mein Kampf, p. 173
"All propaganda must be popular and its intellectual level must be adjusted to the most limited intelligence among those it is addressed to. Consequently, the greater the mass it is intended to reach, the lower its purely intellectual level will have to be." -- Adolf Hitler, Mein Kampf, p. 180
"But the most brilliant propagandist technique will yield no success unless one fundamental principle is borne in mind constantly and with unflagging attention. It must confine itself to a few points and repeat them over and over." -- Adolf Hitler, Mein Kampf, p. 184
"[Propaganda] must be aimed at the emotions and only to a very limited degree at the so-called intellect... The art of propaganda lies in understanding the emotional ideas of the great masses and finding, through a psychologically correct form, the way to the attention and thence to the heart of the broad masses." -- Adolf Hitler, Mein Kampf, pp. 180
"[This is the] very first condition which has to be fulfilled in every kind of propaganda: a systematically one-sided attitude towards every problem that has to be dealt with." -- Adolf Hitler, Mein Kampf, p. 182
"The purpose of propaganda is not to provide interesting distraction for blasé young gentlemen, but to convince. the masses. But the masses are slow moving, and they always require a certain time before they are ready even to notice a thing, and only after the simplest ideas are repeated thousands of times will the masses finally remember them." -- Adolf Hitler, Mein Kampf, p. 185 |