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Pastimes : How to best deal with KOOKS at this web site

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To: Iceberg who wrote (985)	7/28/1997 4:46:00 PM
From: Bill Ulrich	of 1894

Hi Ice, re: Spy vs. Spy <...is your approach more sophisticated?...> Great article! I can assure you, however, that my stock approach is not particularly sophisticated -- it involves a "Lucky Astrology Mood Watch" that I got out of a Captain Crunch box a few years ago. It seems to work so far. That story reminds me of a "real life" situation from a year ago that involves 'corporate dirty trix'. We had been hired by one of IOM's competitors on a regular basis to create multimedia promos for some trade shows -- videos, CD-ROMs, etc. For one particular event, the competitor in question wanted to demonstrate how 'Product X' was superior to Zip via a throughput test. They intended to show video delivery capability relative to the Zip at the trade show in a side-by-side comparison. What they requested from us was to compress some video clips for demostration purposes at the trade show booth. But there was a catch. For the clips shown on the Zip, they wanted those compressed at a data and frame rate that even a high-end 7200 rpm drive would have difficulty handling. Also, they wanted clips for 'Product X' to be compressed at rates comparable to a 2X CD-ROM. When you play with video compression in this way, the visual quality between the two tests would be quite apparent that apples were being compared to oranges. We explained to the company that a blind man could figure out the test was fixed. They just didn't 'get it' though. In the end, we declined. The competitor never did find a company who would take on such a ludicrous job, but they did continue to hire us for projects equally as silly. One can only sigh at such a request. Perhaps that is why their product sales and stock price are at their current minimal levels relative to Iomega. -MrB

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