James M. Irish Named CEO of American Technology Corp.
Business Editors & High-Tech Writers SAN DIEGO--(BUSINESS WIRE)--Feb. 7, 2003-- Appointment of Experienced Business Leader to Accelerate Sales and Marketing of ATC's Revolutionary Audio Technologies American Technology Corp. (NASDAQ:ATCO) today announced the appointment of James M. Irish as its new chief executive officer. Elwood G. Norris, company founder, remains chairman and chief spokesman for the company. Irish has a strong background in building companies including more than 20 years of business management, marketing and sales expertise. Prior to joining ATC, Irish served as chief executive officer of ValuMedia LLC, where he successfully launched numerous new media and promotional products that included signing up over 4,000 network retail stores to long-term contracts in less than one year. He has also served in top-level management, marketing and sales management positions for companies both small and large, including News Corp., ActMedia, ShelfVision, Clorox and Unilever. At News Corp., Irish served as vice president of business development for its $2.5 billion News America Marketing division. He has successfully launched new technologies like the Instant Coupon Machine for ActMedia and is considered one of the top industry experts in the In-Store media sector. He has also successfully launched numerous consumer products, building on his branding and marketing experience. "Our company is at an important crossroads in our development," said Norris. "After years of research and development we are now transitioning into the all-important marketing, branding and sales phase for our patented technologies. We are taking the dramatic steps necessary to become a profitable and globally recognized company. We are very pleased to have Jim Irish with his 20-plus years of company-building expertise to lead us into this next stage of product and revenue growth for American Technology Corporation and its shareholders." Irish commented, "In all my years of business leadership and development, I have never encountered an opportunity with such tremendous potential as now exists for ATC and its sound technologies. After spending several months becoming familiar with the company, its key employees and the vast potential of its technologies, I am excited to spearhead the transition from R&D into the sales and marketing of these paradigm-changing products and technologies. "I am fully confident that ATC has the essential elements to become an industry leader in audio products and developments. I expect big things from myself and our company and look forward to delivering on American Technology Corporation shaping the future of sound." About American Technology Corp. American Technology Corp. is Shaping the Future of Sound(R) by developing and licensing its technology and intellectual property portfolio which includes: the award-winning HSS(R) (HyperSonic(R) Sound Technology); NeoPlanar(R) Technology; PureBass(R) Sub-Woofer Technology; Stratified Field(R) Technology and high intensity directed acoustics. The company is establishing a strong portfolio of patents, trademarks, and know-how including over 124 U.S. and foreign patents and patent filings to date. For more information on the company and its technologies and products visit our Web site at www.atcsd.com. Safe Harbor statement under the Private Securities Litigation Reform Act of 1995: This document contains forward-looking statements relating to future transactions, performance, technology and product development which may affect future results and the future viability of the company. Actual results could be affected or differ materially from those projected in the forward-looking statements as a result of risks and uncertainties, including the ability of the company to continue as a going concern, development of future products, technological shifts, potential technical or manufacturing difficulties that could delay new products, competition, general economic factors, pricing pressures, the uncertainty of market acceptance of new products and services by OEMs and end-user customers, and other factors identified and discussed in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements are based on information and management's expectations as of the date hereof. Future results may differ materially from the company's current expectations. American Technology Corp. disclaims any intent or obligation to update those forward-looking statements, except as otherwise specifically stated by it. --30--js/sd* ts/sd CONTACT: American Technology Corp., San Diego Investor Relations: Robert Putnam, 858/679-3168
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