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Technology Stocks : ATCO -- Breakthrough in Sound Reproduction
ATCO 15.480.0%Mar 28 5:00 PM EST

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To: Brewmeister who wrote (1247)2/7/2003 9:38:10 AM
From: Savant  Read Replies (1) of 2062
 
James M. Irish Named CEO of American Technology Corp.



Business Editors & High-Tech Writers

SAN DIEGO--(BUSINESS WIRE)--Feb. 7, 2003--

Appointment of Experienced Business Leader to Accelerate Sales and
Marketing of ATC's Revolutionary Audio Technologies

American Technology Corp. (NASDAQ:ATCO) today announced the
appointment of James M. Irish as its new chief executive officer.
Elwood G. Norris, company founder, remains chairman and chief
spokesman for the company.
Irish has a strong background in building companies including more
than 20 years of business management, marketing and sales expertise.
Prior to joining ATC, Irish served as chief executive officer of
ValuMedia LLC, where he successfully launched numerous new media and
promotional products that included signing up over 4,000 network
retail stores to long-term contracts in less than one year. He has
also served in top-level management, marketing and sales management
positions for companies both small and large, including News Corp.,
ActMedia, ShelfVision, Clorox and Unilever. At News Corp., Irish
served as vice president of business development for its $2.5 billion
News America Marketing division. He has successfully launched new
technologies like the Instant Coupon Machine for ActMedia and is
considered one of the top industry experts in the In-Store media
sector. He has also successfully launched numerous consumer products,
building on his branding and marketing experience.
"Our company is at an important crossroads in our development,"
said Norris. "After years of research and development we are now
transitioning into the all-important marketing, branding and sales
phase for our patented technologies. We are taking the dramatic steps
necessary to become a profitable and globally recognized company. We
are very pleased to have Jim Irish with his 20-plus years of
company-building expertise to lead us into this next stage of product
and revenue growth for American Technology Corporation and its
shareholders."
Irish commented, "In all my years of business leadership and
development, I have never encountered an opportunity with such
tremendous potential as now exists for ATC and its sound technologies.
After spending several months becoming familiar with the company, its
key employees and the vast potential of its technologies, I am excited
to spearhead the transition from R&D into the sales and marketing of
these paradigm-changing products and technologies.
"I am fully confident that ATC has the essential elements to
become an industry leader in audio products and developments. I expect
big things from myself and our company and look forward to delivering
on American Technology Corporation shaping the future of sound."

About American Technology Corp.

American Technology Corp. is Shaping the Future of Sound(R) by
developing and licensing its technology and intellectual property
portfolio which includes: the award-winning HSS(R) (HyperSonic(R)
Sound Technology); NeoPlanar(R) Technology; PureBass(R) Sub-Woofer
Technology; Stratified Field(R) Technology and high intensity directed
acoustics. The company is establishing a strong portfolio of patents,
trademarks, and know-how including over 124 U.S. and foreign patents
and patent filings to date. For more information on the company and
its technologies and products visit our Web site at www.atcsd.com.

Safe Harbor statement under the Private Securities Litigation
Reform Act of 1995: This document contains forward-looking statements
relating to future transactions, performance, technology and product
development which may affect future results and the future viability
of the company. Actual results could be affected or differ materially
from those projected in the forward-looking statements as a result of
risks and uncertainties, including the ability of the company to
continue as a going concern, development of future products,
technological shifts, potential technical or manufacturing
difficulties that could delay new products, competition, general
economic factors, pricing pressures, the uncertainty of market
acceptance of new products and services by OEMs and end-user
customers, and other factors identified and discussed in the company's
most recent filings with the Securities and Exchange Commission. These
forward-looking statements are based on information and management's
expectations as of the date hereof. Future results may differ
materially from the company's current expectations. American
Technology Corp. disclaims any intent or obligation to update those
forward-looking statements, except as otherwise specifically stated by
it.

--30--js/sd* ts/sd

CONTACT: American Technology Corp., San Diego
Investor Relations:
Robert Putnam, 858/679-3168

S.
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