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Technology Stocks : Thrustmaster (NASDAQ:TMSR)

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To: bythepark who wrote (351)	7/28/1997 8:19:00 PM
From: esecurities(tm)	of 2443

>NASCAR marketing machine and TMSR shareholder value. "...Sponsors see other advantages. Stock cars are bigger than Indy cars and have more room for sponsor logos. NASCAR races also attract a more diverse audience -- about 62 percent men and 38 percent women. In Indy-style racing, men comprise 75 percent of the crowds. With more women attending, NASCAR is drawing non-traditional sponsors. Beer, cigarette and motor oil companies are still major sponsors, but they have been joined by on-line services (Prodigy), cable TV networks (the Cartoon Network and QVC) and consumer products (Tide detergent). With an average annual household income of $39,280, NASCAR fans are the kinds of customers Hanna-Barbera Entertainment wants, said Christopher Jones, director of the Turner Broadcasting System division. "It appeals to the masses while other sports appeal to elites," Jones said. "Our characters are working-class characters. Fred (Flintstone) carries a lunch pail to work every day."..." nando.net The TMSR NASCAR license could conceivably be the biggest license in the history of gaming peripherals.

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