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Technology Stocks : MUSIC STOCKS: HIGH-TECH AND INTERNET- Winners and losers.

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To: Rande Is who wrote (64)2/9/2003 8:53:02 AM
From: Rande Is   of 179
 
Here is what I wrote in an open letter here to record executives nearly 5 years ago:

Warning: Do not underestimate the power of boutique sales and grassroots direct retailing via the internet. Don't be caught unexpecting. That would hurt the industry at large. My suggestion, is for record companies to make plans now using the internet and band web-sites as a marketing medium. And I would further suggest increasing the points paid to artists for these sales that cost less per sale made. Keep your artists happy, they now have an alternative.


I went to those I knew in the business to warn them, but it was no use. Back then, things could have been done to better prepare for the inevitable. But it was wasted on deaf ears. In 1998, the record industry could simply not conceive of its own demise.

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