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Strategies & Market Trends : Win Lose or Draw : Be A Steve, Make A Call
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To: t2 who wrote (2161)2/13/2003 6:52:35 PM
From: t2  Read Replies (2) of 11447
 
Boycott of products from France is a big mistake. Even though there is a trade deficit with France and Germany, the biggest exports to Europe are technology. If someone thinks the French will ignore the US movement (among public), they are mistaken. This will get a lot of air time over there. Right now we are seeing it on US TV.
Not only technology but also major international brands of the US. These numbers don't show up that much in trade numbers simply due to overseas manufacturing.It could finish the world wide dominance of so many US companies.

Hypothetically, if this had been a US and China disagreement, I could see how boycotts could change the Chinese opinions.

However, any public action against Western Europeans will backfire on the US, even though this is not the American government's policy. It will get plenty of air time in European news if this stupid movement grows (publically).

In technology, MSFT, DELL, CSCO become big losers. EU antitrust authorities will take a tougher line against companies like MSFT..no doubt about it! Dell's great European sales numbers will not continue. Even though it is only French/German/Belgium being targetted, the public perceptions of Americans is the same all over Europeans.

btw--IMHO, the biggest US target is MSFT..and if it loses world market dominance, that would be big trouble for the US's future in technology.
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