HP Continues Market Share Growth in U.S. Printer Market; Growth in Inkjet and Color Laser Printers Confirms HP Meeting Customer Needs
PALO ALTO, Calif., Feb 24, 2003 (BUSINESS WIRE) -- HP (NYSE:HPQ) has captured
59 percent of the overall printer market in the fourth quarter of calendar year
2002 -- maintaining its No. 1 position and extending its market share growth for
the third consecutive quarter -- according to IDC's U.S. Quarterly Printer
Tracker issued today. The most notable growth areas were the inkjet and color
page printer categories in which HP gained 15 and 12 points in unit share year
over year, respectively.
"HP's results from the holiday season were phenomenal and demonstrate that our
photo printers, business ink and color laser printing systems provide an
extremely competitive combination of technology and value. We clearly remain the
printer company of choice," said George Mulhern, senior vice president, HP
Imaging and Printing Group. "These numbers are important indicators of HP's
sustained market leadership and more importantly show that printing is
increasingly viewed as a critical component of the overall IT environment."
The IDC U.S. Quarterly Printer Tracker shows that the HP Color LaserJet 2500,
HP's first sub-$1,000 color laser printer series, expanded HP's leadership
position to 61 percent unit share, a growth of 12 points year over year.
Low-priced color page printers, such as the HP Color LaserJet 2500 that entered
the channel in the fourth quarter of 2002, are credited with driving volume
growth in the overall color page printer segment. The HP Color LaserJet 2500
printer provides businesses an industry-leading combination of price and
performance.
In the inkjet segment, HP maintained its position as the market leader with 58
percent market share, which is up 15 points year over year and is also the third
consecutive quarter of gains. HP offers a wide range of devices in this category
ranging from value-priced single function printers to HP Photosmart and
business-level inkjet printers, in addition to brands from Compaq and Apollo.
HP also maintained its monochrome (black and white) leadership position with 72
percent market share in a consolidating market. |
