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Technology Stocks : Altaba Inc. (formerly Yahoo)

AABA 19.63

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Nov 6 4:00 PM EST

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To: Jumper who wrote (1077)	7/29/1997 8:14:00 PM
From: Ash Patel	of 27307

Visa and Yahoo! Announce New Strategic Relationship Companies Form Multi-Year, Global Electronic-Commerce Partnership SAN FRANCISCO and SANTA CLARA, Calif., July 29 /PRNewswire/ -- Visa International and Yahoo! (Nasdaq:YHOO) announced today a new strategic alliance in which the two companies will aggressively extend their commerce-related activities on the Internet. Visa International and Yahoo! will collaborate on several electronic commerce initiatives including co-branded shopping guides, a co-branded Yahoo! Visa card, and joint promotions of the Visa and Yahoo! brands through selected on-line and off-line media. The new alliance between Visa International and Yahoo! includes a number of elements: Yahoo! will produce and develop the ``Visa Shopping Guide by Yahoo!''. This comprehensive guide of merchant and product information will make shopping over the Internet faster and easier; Yahoo! and a financial institution will launch a co-branded Yahoo! Visa card designed specifically for Internet users; Visa will feature personal-finance planning guides and purchase assistance tools on the Visa Shopping Guide by Yahoo! that will enable consumers to make responsible and informed buying decisions with their Visa cards. Yahoo! will designate Visa as its ``preferred card'' and will promote Visa throughout its Web sites and to on-line merchants worldwide; Visa International will expand its advertising on Yahoo! sites and will endorse Yahoo! as its preferred Internet guide to financial institutions and their customers; and Visa International and Yahoo! will work together to promote the SET (Secure Electronic Transaction) standard to enhance on-line security for consumers, merchants and banks. biz.yahoo.com for the rest of the article

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