PRESIDENT GEORGE W. BUSH Message Board

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Politics : PRESIDENT GEORGE W. BUSH

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To: Johannes Pilch who wrote (364483)	2/27/2003 9:15:08 PM
From: Lizzie Tudor	Read Replies (2) of 769667

I regularly pay $15-$50 for a mere 750ml bottle of wine - indeed for cases of them. You are overpaying! 'Two Buck Chuck' hot sacbee.com What made Two-Buck Chuck click is the huge wine glut in California. There was so much unsold bulk wine this past year that producers were almost giving it away. When the numbers are right -- enough volume at the right price (about $1 a gallon) -- Franzia is one of the key buyers, known in the business as bottom fishers. Franzia also has a distribution company, which gives him added clout; he can ship directly to retailers in California, which he did, setting the $1.99 a bottle price. (It's closer to $3 outside California, due to higher distribution costs.) winespectator.com

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