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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting
QCOM 159.42-1.2%Jan 16 9:30 AM EST

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To: engineer who wrote (33010)3/2/2003 4:23:07 PM
From: Art Bechhoefer  Read Replies (2) of 197253
 
>>lower royalty rates would not significantly increase teh chip sales<< Engineer, thanks a lot for your confidence in my analysis, but your statement above makes virtually no sense. If lower royalty rates result in greater unit sales, and if QUALCOMM chips are in most units (90 percent of handsets use QUALCOMM chips now), then lower royalty rates will lead to higher chip profits. Furthermore, lower cost handsets mean that service providers need not discount as much, or that competing service providers must offer competing services below cost. In any event, that kind of strategy from higher cost competitors can't go on forever, and sooner or later these competitors run the risk of being accused of predatory pricing (at least if they control more than 50 percent of the business in any trade area).

Again, I think you missed my main point, which was to make royalty rates low enough (for a limited time, anyway) to create an offer they can't refuse. EVERYONE has a price, even the obstinate GSM oriented Europeans.

Art
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