Franklin is on a roll. 7 Books from 1986-94. 1995: 4 Books 1996: 2 Books so far, 2 more scheduled for release.
Interesting side note: Paulette Bourgeois, Franklins creator, was watching TV in 1985 and thinking of a childrens character that hadnt been invented already. She turned on a M*A*S*H episode where Hawkeye Pierce said "I'm so clautrophobic, if I were a turtle I'd be scared to go inside my shell..."
She then wrote "Franklin in the Dark" in 1986, which became a big hit.
10 years later, little old Sanctuary Woods is now on the cutting edge of the commercialization of the classroom, and the turtle and the NFL might be in the right place at the right time. Following Scholastics "unprecedented" multi-tiered marketing and cross-promotional campaign for "Goosebumps" announced July 10(featuring Pepsi, Taco Bell, Frito Lay and Hersheys), it appears Charlotte Walker(CEO) put SW on the right track in focusing on Kids Software, where SW can ride the back of marketing giants like Scholastic and NFL for BIG Profits!!!
Can anyone even picture Pepsi promoting "Buried in Time"? Up until a few weeks ago, I thought SW was going for the slow nickel with education titles, now it looks like they may get the FAST BUCK! |