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Pastimes : BEER
BUD 62.47+2.8%Nov 21 9:30 AM EST
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To: SIer formerly known as Joe B. who wrote (2081)3/11/2003 2:39:09 PM
From: JakeStraw  Read Replies (1) of 3689
 
MISS RHEINGOLD TO RETURN - AS A BARTENDER

The Rheingold Brewing Co. has put a new spin on the once famous Rheingold Girl with hopes of resurrecting the beer brand in New York City. The new campaign represents Rheingold's second shot in five years at the $40 million New York metropolitan area beer market, the largest in the country. The previous effort, in 1998, proved unsuccessful as the marketing program that played up its macho personality and heritage failed to attract younger audiences. The new Miss Rheingold - who will be selected this month - will make guest appearances and appear in billboard advertising, just as she did in the 1950s when the contest drew millions of ballots and competed with Miss America in popularity. The new Miss Rheingold, however, will be one of New York City's bartenders.
realbeer.com
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